![]() It should be an AI-generated website, but it shouldn't feel like an AI-generated website. For an app to get featured here, it had to allow you to build genuinely custom sites. I won't link to them, but I ran into a few tools like this. Changing the prompt just changes the headers and maybe the images, not the actual layout of the site. The cynical way to make an AI website builder is to have it take a prompt and then slot that information into a single generic theme. No matter how AI-powered an app is, if you have to spend ages crafting prompts to get it to produce good, relevant results, or need to spend a lot of time tweaking things afterward in a mediocre site builder, it didn't make this list. Picking a WordPress theme is pretty simple. Make it easy to get the results you want. This requirement actually tripped up some of the most AI-powered builders I considered: they could take a written prompt, but they somehow managed to make something awful from it. Theme-based website builders have set the bar really high here, so there's no need for a website to look like it was built using Dreamweaver in 2005. On top of actually feeling like an AI, I was looking for website builders that checked a few important boxes:Įnable you to make a great-looking site. But if a so-called AI website builder took what I said and slotted it into the same generic theme it uses for everything, I was happy to write it off as a poor attempt to cash in on the current AI boom. Some apps essentially had me fill in a survey about who I was and what my site was for, while others could build a rough site from a typed prompt like "make a website for Harry Guinness, an Irish landscape photographer who specializes in sunrise seascapes." If my input genuinely made a difference to the end-product, I was happy to consider it AI-powered, regardless of if it was a form or a prompt. When it came to the apps on this list, I relied on two things to decide whether or not they were using AI: their claims and my judgment. There are lots of different tools all claiming to use AI, even though they do different things. And unfortunately, it doesn't really have an easy definition. ![]() Right now, AI is the hottest marketing buzzword around. ![]() For more details on our process, read the full rundown of how we select apps to feature on the Zapier blog. We're never paid for placement in our articles from any app or for links to any site-we value the trust readers put in us to offer authentic evaluations of the categories and apps we review. We spend dozens of hours researching and testing apps, using each app as it's intended to be used and evaluating it against the criteria we set for the category. All of our best apps roundups are written by humans who've spent much of their careers using, testing, and writing about software. ![]()
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